Can I use this for different social media platforms?

Yes, the skill includes specific tone adaptation guidelines for various channels including LinkedIn, X (Twitter), email marketing, and help documentation.

How does this skill help with brand consistency?

It provides a structured framework to define voice attributes and style rules, then automatically applies them when reviewing or generating content to ensure a unified brand presence.

Does it handle technical terminology?

Absolutely. It includes a terminology management system to track preferred terms, product names, and specific industry jargon to avoid confusion.

Is it possible to enforce specific grammar rules?

Yes, it allows you to define and enforce rules for the Oxford comma, sentence vs. title casing, date formats, and other mechanical preferences.

Brand Voice & Style Guide

Name: Brand Voice & Style Guide
Author: anthropics

byanthropics

•

8,000

•

Content Management

Enforces brand consistency by applying voice attributes, tone adaptation guidelines, and style rules across all content.

The Brand Voice skill provides a comprehensive framework for documenting and applying a brand's unique identity across diverse communication channels. It enables teams to define personality traits, establish tone spectrums for different platforms—ranging from professional LinkedIn posts to empathetic support documentation—and enforce strict grammar and terminology rules. By bridging the gap between high-level brand strategy and tactical content creation, this skill ensures that every piece of output remains consistent, inclusive, and aligned with your core messaging pillars.

Key Features

01Centralized terminology management for preferred and avoided industry terms

02Tone adaptation mapping for specific channels like social media, email, and PR

03Inclusive language checks and jargon management for better accessibility

04Framework for documenting brand personality and core messaging pillars

058,000 GitHub stars

06Comprehensive style guide enforcement for grammar, mechanics, and formatting

Use Cases

01Reviewing draft content to ensure it aligns with established brand voice attributes

02Adapting a single message's tone for different platforms like LinkedIn, X, or email

03Auditing technical documentation for style guide compliance and consistent terminology

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add anthropics/knowledge-work-plugins brand-voice

For use in Claude.ai and ChatGPT

Download Skill