Generates data-driven marketing campaign briefs, GTM strategies, and multi-channel media plans for business growth.
The Campaign Planning skill transforms Claude into a strategic marketing consultant that follows a rigorous four-phase workflow to build high-converting campaigns. It guides users through brief collection, strategy selection (ABM, Product-Led, etc.), and channel mix design using B2B performance benchmarks. By enforcing rules like mandatory success metrics and sales-marketing alignment, this skill ensures that your marketing efforts are measurable, resourced, and integrated with your sales pipeline.
Key Features
01Sales-marketing integration mapping for lead flow, scoring, and routing SLAs.
02Channel mix design with budget allocation and B2B-specific performance benchmarks.
03Standardized 9-point campaign brief collection including constraints and historical performance.
04Automated risk assessment and contingency planning for marketing failure modes.
0511 GitHub stars
06B2B strategy selection logic for ABM, Direct Response, and Thought Leadership models.
Use Cases
01Developing a comprehensive Go-To-Market (GTM) plan for a new product launch.
02Creating high-touch Account-Based Marketing (ABM) strategies for enterprise sales.
03Designing multi-channel lead generation campaigns with optimized budget allocation.
