What is MDF in the context of this skill?

MDF stands for Market Development Funds, which are funds provided by a company to its partners to help them market and sell its products more effectively.

Can this skill help with financial compliance?

Yes, it includes structured approval workflows and budget reconciliation trackers to ensure all marketing spend is properly authorized and accounted for.

What metrics does the governance framework track?

The skill focuses on agreed-upon metrics including Marketing Qualified Leads (MQLs), pipeline generation, revenue influence, and campaign-specific KPIs.

How does this skill help with partner QBRs?

It provides standardized reporting templates and attribution metrics that highlight the impact of joint activities, making it easier to justify future partner investments.

Co-Marketing Governance & MDF Management

Name: Co-Marketing Governance & MDF Management
Author: gtmagents

bygtmagents

•

Marketing Automation

Streamlines the planning, budgeting, and performance tracking of joint marketing partnerships and Market Development Funds.

This skill provides a comprehensive governance framework for managing complex collaborative marketing programs between business partners. It automates the entire lifecycle of joint campaigns—from initial program intake and multi-stakeholder approval workflows to real-time MDF budget tracking and post-campaign performance attribution. By integrating standardized templates for briefs, budget reconciliation, and reporting, it ensures that marketing teams maintain fiscal discipline and strategic alignment while maximizing the ROI of partner-led demand generation activities.

Key Features

01Post-campaign retrospective and executive report generation

0229 GitHub stars

03Multi-stakeholder approval matrices for marketing, finance, and legal

04Automated MDF budget tracking with forecast vs. actuals reconciliation

05Standardized program intake and business case development templates

06Comprehensive measurement frameworks for MQL and revenue attribution

Use Cases

01Planning and launching joint webinars, events, or content with technology partners

02Preparing partner QBRs to highlight demand-generation impact and secure investment

03Managing quarterly MDF allocations and ensuring compliance with financial audits

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add gtmagents/gtm-agents co-marketing-governance

For use in Claude.ai and ChatGPT

Key Features

01Post-campaign retrospective and executive report generation

0229 GitHub stars

03Multi-stakeholder approval matrices for marketing, finance, and legal

04Automated MDF budget tracking with forecast vs. actuals reconciliation

05Standardized program intake and business case development templates

06Comprehensive measurement frameworks for MQL and revenue attribution

Use Cases

01Planning and launching joint webinars, events, or content with technology partners

02Preparing partner QBRs to highlight demand-generation impact and secure investment

03Managing quarterly MDF allocations and ensuring compliance with financial audits

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add gtmagents/gtm-agents co-marketing-governance

For use in Claude.ai and ChatGPT