Can this skill generate sales battlecards?

Yes, it creates comprehensive battlecards including competitor strengths, weaknesses, 'landmine' questions, and specific objection handling strategies.

Does it track competitor movements over time?

Yes, it includes a tracking and updates phase that establishes monitoring sources, alert triggers, and an update cadence for maintaining fresh intelligence.

How does it handle feature comparisons?

The skill generates a feature matrix that categorizes capabilities as present, partial, or missing, highlighting your product's unique advantages over the competition.

What are the triggers for using this skill?

You can trigger this skill when you need a competitive analysis, battlecard creation, or when a user requests 'competitive intel' or 'competitor analysis'.

What is a competitive intelligence skill in Claude Code?

It is a specialized workflow that guides Claude to perform deep-dive research and analysis on market competitors, producing structured reports and sales tools.

Competitive Intelligence Analysis

Name: Competitive Intelligence Analysis
Author: LerianStudio

byLerianStudio

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Marketing Automation

Analyzes competitive landscapes, creates sales battlecards, and tracks competitor movements to inform strategic product positioning.

About

This skill provides a comprehensive framework for conducting deep competitive analysis, helping product teams and marketers map out their market ecosystem. It facilitates the creation of detailed competitor profiles, feature-by-feature comparison matrices, and win/loss scenario planning, ultimately generating high-impact sales battlecards. By establishing a structured tracking system for competitor activities, it ensures that your product strategy and messaging remain differentiated and proactive in a changing market.

Key Features

Automated competitive landscape mapping and categorization
Professional sales battlecard generation with objection handling
Continuous tracking systems for competitor updates and market movements
Detailed feature comparison matrices with parity analysis
48 GitHub stars
Strategic win/loss scenario modeling and proof point identification

Use Cases

Informing product roadmap priorities based on competitor feature gaps and threats
Developing sales enablement materials for high-stakes head-to-head deals
Refreshing brand positioning and messaging to maintain market differentiation

About

Key Features

Automated competitive landscape mapping and categorization
Professional sales battlecard generation with objection handling
Continuous tracking systems for competitor updates and market movements
Detailed feature comparison matrices with parity analysis
48 GitHub stars
Strategic win/loss scenario modeling and proof point identification

Use Cases

Informing product roadmap priorities based on competitor feature gaps and threats
Developing sales enablement materials for high-stakes head-to-head deals
Refreshing brand positioning and messaging to maintain market differentiation