What is included in the interactive HTML artifact?

The file contains a comparison matrix, individual competitor profiles, recent release history, pricing intelligence, and objection-handling talk tracks.

What information is required to start a research session?

You only need to provide your company name and a list of 1 to 5 competitors you want to analyze.

Can I use this skill if I don't have a CRM connected?

Yes. While connectors enhance the output with internal data, the skill works excellently using web research to pull public pricing, reviews, and news.

How do I share the generated battlecards with my team?

The output is a self-contained HTML file that you can send via email, upload to an internal wiki, or host on services like Netlify or Vercel.

Competitive Intelligence Battlecards

Name: Competitive Intelligence Battlecards
Author: anthropics

byanthropics

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8,000

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Marketing Automation

Generates interactive HTML competitive battlecards using web research and internal data connectors to help sales teams win more deals.

This skill empowers sales and marketing teams by automating deep-dive competitor research and synthesizing it into a professional, interactive HTML artifact. It scrapes public data like pricing, product releases, and customer reviews, while optionally integrating with CRMs and internal documents to provide win/loss insights and field-tested talk tracks. The resulting battlecard includes a head-to-head comparison matrix, 'landmine' questions to expose competitor weaknesses, and specific objection-handling strategies, making it an essential tool for preparing for high-stakes sales calls and staying ahead of market shifts.

Key Features

018,000 GitHub stars

02Optional integration with CRM, docs, and chat for internal win/loss and field intelligence.

03Strategic sales tools including scenario-based talk tracks and landmine questions.

04Interactive HTML output with clickable competitor tabs and a professional dark-themed UI.

05Dynamic head-to-head comparison matrix highlighting competitive advantages and disadvantages.

06Automated research into product features, pricing models, and 90-day release cycles.

Use Cases

01Preparing for a discovery call by reviewing specific talk tracks for a known competitor.

02Performing monthly market audits to track rival product updates and positioning changes.

03Creating self-contained competitive playbooks to onboard and enable new sales hires.

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add anthropics/knowledge-work-plugins competitive-intelligence

For use in Claude.ai and ChatGPT

Download Skill