How does this skill identify 'winning' ads?

It uses a systematic approach that prioritizes ads with the longest runtimes and the highest number of active variations, which are reliable indicators of profitability and aggressive scaling.

Can this skill be used for B2B or service-based businesses?

Yes. While the framework is rooted in direct response principles often used in e-commerce, the psychological triggers and research methods are applicable to any business running digital ads.

Which platforms are covered in the audit process?

The skill provides comprehensive research frameworks for the Facebook Ad Library, TikTok Top Ads (Creative Center), and YouTube via VidTao.

What kind of output does the Competitor Audit generate?

It produces a detailed Intelligence Report that includes identified patterns, specific hook text/visuals, psychological triggers used, and a list of actionable opportunities for your own campaigns.

Competitor Advertising Audit

Name: Competitor Advertising Audit
Author: WalkerHi11

byWalkerHi11

Marketing Automation

Analyzes competitor advertising strategies across Facebook and TikTok to identify winning creative patterns, hooks, and scaling indicators.

About

This skill provides a systematic framework for conducting deep-dive competitive intelligence within the digital advertising landscape. By guiding users through the Facebook Ad Library and TikTok Creative Center, it identifies 'winner' ads based on runtime and variation volume, extracts psychological hooks, and deconstructs successful creative frameworks. It is designed for media buyers and marketers who want to understand market baselines, identify gaps in competitor strategies, and build data-driven ad concepts based on proven direct response principles rather than guesswork.

Key Features

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Systematic extraction of five core hook types (Greed, Relevancy, Emotion, etc.)
Structured Intelligence Report generation with actionable creative concepts
Multi-platform research workflows for Facebook, TikTok, and YouTube
Mapping of ads to Direct Response principles and Life Force 8 desires
Heuristic analysis to identify scaling winners based on ad runtime

Use Cases

Conducting market research before launching a new product or entering a niche
Developing high-converting ad creative by iterating on proven industry hooks
Identifying competitor scaling indicators and offer structures to find market gaps

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add walkerhi11/mediabuy-plugins competitor-audit

For use in Claude.ai and ChatGPT

Download Skill

GitHub