Can I use this for non-software products?

Yes, while designed for product teams, the frameworks for positioning, win/loss analysis, and market mapping are adaptable to any competitive industry.

What kind of matrices can I build?

You can create four-level or six-level rating scales to compare functional domains against direct rivals, alternative solutions, and substitute products.

How does this skill help with product roadmapping?

It identifies feature gaps and market trends, allowing you to prioritize development tasks that offer the highest competitive advantage based on rival capabilities.

How does it analyze competitor positioning?

It deconstructs competitor marketing across four layers: category claims, differentiators, promised outcomes, and proof points to find messaging gaps.

Competitor Matrix

Name: Competitor Matrix
Author: vm0-ai

byvm0-ai

•

Productivity & Workflow

Conducts comprehensive competitive analysis using feature comparison matrices, positioning teardowns, and market trend assessments.

The Competitor Matrix skill transforms Claude into a competitive intelligence specialist, enabling product teams to systematically map their market landscape and decode rival strategies. It provides structured frameworks for building detailed feature comparison matrices, performing positioning teardowns from marketing signals, and synthesizing win/loss patterns from sales data. By integrating market trend assessments and strategic tiers—including direct rivals and alternative approaches—this skill helps product managers and developers translate competitive threats into actionable product decisions and differentiated roadmaps.

Key Features

01Standardized feature comparison matrices with granular rating scales

02Structured market trend evaluation across technology and regulatory shifts

03Multi-tier competitor landscape mapping (Direct, Alternative, Potential, Substitute)

04Strategic positioning teardowns using four-layer messaging analysis

05Win/loss pattern synthesis and interview framework generation

0653 GitHub stars

Use Cases

01Analyzing a rival's marketing messaging to identify unoccupied strategic gaps

02Building a feature-by-feature comparison table for a new product launch

03Conducting a post-mortem on lost deals to identify critical capability gaps

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add vm0-ai/vm0-skills competitor-matrix

For use in Claude.ai and ChatGPT

Key Features

01Standardized feature comparison matrices with granular rating scales

02Structured market trend evaluation across technology and regulatory shifts

03Multi-tier competitor landscape mapping (Direct, Alternative, Potential, Substitute)

04Strategic positioning teardowns using four-layer messaging analysis

05Win/loss pattern synthesis and interview framework generation

0653 GitHub stars

Use Cases

01Analyzing a rival's marketing messaging to identify unoccupied strategic gaps

02Building a feature-by-feature comparison table for a new product launch

03Conducting a post-mortem on lost deals to identify critical capability gaps