Is this skill only for social media marketers?

No, it is intended for product managers, developers, and founders to engineer virality directly into product features and user flows.

Can this skill help with offline word-of-mouth?

Yes, it is specifically designed to address the 93% of word-of-mouth that happens offline by identifying environmental triggers that remind people of your product.

How does the scoring system work?

It rates an idea from 0-10 based on how many viral drivers are activated, providing specific recommendations to reach a perfect 10/10 score.

What is the STEPPS framework used in this skill?

It stands for Social Currency, Triggers, Emotion, Public, Practical Value, and Stories—six principles proven to drive sharing behavior.

Contagious Virality Engineering

Name: Contagious Virality Engineering
Author: newkayak12

bynewkayak12

0•

Marketing Automation

Engineers word-of-mouth and organic sharing for products, features, and campaigns using the psychological STEPPS framework.

This skill applies Jonah Berger's research-backed STEPPS framework to systematically increase the shareability of any product or idea by focusing on Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. It provides a structured scoring system and actionable strategies to design virality into the core of a project rather than treating it as an afterthought. Whether you are launching a new feature or analyzing why a campaign isn't spreading, this tool identifies specific psychological drivers that prompt people to talk about and share content across both digital and physical environments.

Key Features

01Environmental Trigger identification and design

02Observability and Public Visibility strategies

03STEPPS Framework Scoring (0-10) for shareability

04Emotional Arousal optimization for content

05Social Currency and Remarkability analysis

060 GitHub stars

Use Cases

01Engineering organic word-of-mouth into a product onboarding flow

02Scoring and improving a launch campaign for maximum shareability

03Analyzing why a product or campaign is failing to gain organic traction

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add newkayak12/claude-skills contagious

For use in Claude.ai and ChatGPT

Key Features

01Environmental Trigger identification and design

02Observability and Public Visibility strategies

03STEPPS Framework Scoring (0-10) for shareability

04Emotional Arousal optimization for content

05Social Currency and Remarkability analysis

060 GitHub stars

Use Cases

01Engineering organic word-of-mouth into a product onboarding flow

02Scoring and improving a launch campaign for maximum shareability

03Analyzing why a product or campaign is failing to gain organic traction

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add newkayak12/claude-skills contagious

For use in Claude.ai and ChatGPT