What is the pillar-cluster model used in this skill?

The model focuses on creating one major pillar asset (like a whitepaper) every 4-6 weeks, which is then broken down into 4-8 smaller cluster pieces to maximize reach and investment.

How does the workload calculator function?

It estimates sustainable weekly output based on team size and whether writers are using AI assistance, ensuring you don't over-plan beyond your team's actual capacity.

Does it plan for specific marketing events?

Absolutely. The skill features an Event-Driven Content Architecture that automatically generates teaser, live, and recap content for tentpole moments like product launches.

Can this skill handle multi-channel distribution?

Yes, it provides default cadences for LinkedIn (company and executive), email newsletters, blogs, webinars, and paid social, ensuring consistent presence across all platforms.

Content Calendar & Editorial Planner

Name: Content Calendar & Editorial Planner
Author: panaversity

bypanaversity

•

Marketing Automation

Generates structured, sustainable editorial calendars and content distribution plans using a pillar-cluster architecture.

The Content Calendar skill enables Claude Code to architect comprehensive marketing schedules that balance high-impact pillar content with derivative cluster assets across multiple channels. By implementing a pillar-cluster model and event-driven architecture, it ensures that every piece of content—from LinkedIn posts to email newsletters—is anchored to a core campaign goal and targeted persona. The skill includes a unique workload calculator to prevent team burnout by matching production volume to available resources, ensuring a realistic and high-quality output for quarterly roadmaps or product launches.

Key Features

01Pillar-cluster architecture for maximum research ROI

02Automated production workload and capacity calculator

03Event-driven content orchestration for product launches

0411 GitHub stars

05Multi-persona distribution and CTA alignment

06Sustainable channel cadence and frequency defaults

Use Cases

01Developing a 12-week quarterly marketing roadmap and editorial schedule

02Creating a pre-and-post event content strategy for conferences or keynotes

03Scaling content output using AI-assisted production capacity planning

Key Features

01Pillar-cluster architecture for maximum research ROI

02Automated production workload and capacity calculator

03Event-driven content orchestration for product launches

0411 GitHub stars

05Multi-persona distribution and CTA alignment

06Sustainable channel cadence and frequency defaults

Use Cases

01Developing a 12-week quarterly marketing roadmap and editorial schedule

02Creating a pre-and-post event content strategy for conferences or keynotes

03Scaling content output using AI-assisted production capacity planning