Can this skill analyze my existing keyword data?

Yes, the skill can analyze exports from tools like Ahrefs, SEMrush, or Google Search Console to identify topic clusters and prioritize quick-win opportunities.

What is the difference between searchable and shareable content?

Searchable content targets specific keywords to capture people actively looking for answers, while shareable content uses original data or counterintuitive takes to create demand and spread ideas socially.

How does this skill differ from the copywriting skill?

The Content Strategy skill focuses on 'what' to write and 'why,' while the copywriting skill is used for the actual execution and drafting of individual pieces.

Does it integrate with my existing product marketing data?

Yes, it is designed to automatically check for a '.claude/product-marketing-context.md' file to ensure all strategy recommendations align with your specific business goals.

Content Strategy

Name: Content Strategy
Author: frankwrk

byfrankwrk

0•

Marketing Automation

Develops data-driven content plans that balance search engine visibility with high-impact shareable insights to drive traffic and leads.

The Content Strategy skill transforms Claude into an expert strategist capable of building comprehensive roadmaps for blog posts, guides, and thought leadership. It guides users through a structured process of identifying content pillars, analyzing competitor gaps, and mapping topics to the specific stages of the buyer's journey. By distinguishing between searchable content (to capture existing demand) and shareable content (to create new demand), it ensures every piece of content serves a strategic purpose. It can ingest keyword data, customer call transcripts, and survey results to prioritize ideas based on customer impact, market fit, and search potential.

Key Features

01Analyzes customer research and competitor sites to identify high-value content gaps

02Categorizes content ideas into searchable and shareable frameworks based on intent

03Develops comprehensive content pillars and topic cluster maps for domain authority

04Maps keyword research to the buyer's journey (Awareness, Consideration, Decision, Implementation)

050 GitHub stars

06Prioritizes content production using a weighted scoring system based on impact and effort

Use Cases

01Building a new blog strategy from scratch for a startup or product launch

02Auditing existing content to create 'hub and spoke' internal linking structures

03Extracting content ideas from sales call transcripts and customer support tickets

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add frankwrk/marketingskills content-strategy

For use in Claude.ai and ChatGPT

Download Skill