Does this skill perform SEO keyword research?

Yes, it identifies target keywords, intent, and difficulty levels to ensure your content is searchable and optimized for organic growth.

Can it integrate with my existing brand guidelines?

Yes, it automatically reads your .claude/product-marketing-context.md file to ensure all strategy recommendations align with your specific business context, audience, and brand voice.

How does this skill differ from the copywriting skill?

This skill focuses on the 'what' and 'why' of content (planning, strategy, and topic selection), whereas the copywriting skill is used for the actual drafting and execution of the writing itself.

What are 'searchable' vs. 'shareable' topics?

Searchable topics target specific user queries in search engines to drive long-term traffic, while shareable topics are designed for social distribution, virality, and building thought leadership.

Content Strategy Planner

Name: Content Strategy Planner
Author: micsapp

bymicsapp

0•

Marketing Automation

Develops data-driven content strategies and topic clusters to drive organic traffic, brand authority, and lead generation.

The Content Strategy skill acts as a senior marketing consultant within Claude Code, specialized in building comprehensive content roadmaps that align with business objectives. It helps you define core content pillars, map out subtopic clusters, and identify the optimal balance between searchable SEO content and shareable thought leadership. By analyzing customer research, sales patterns, and competitive gaps, it ensures every piece of content is aligned with your Ideal Customer Profile (ICP) and mapped to specific stages of the buyer's journey, transforming high-level goals into actionable production plans.

Key Features

01Priority topic ideation with keyword and buyer stage targeting

02Generation of structured content briefs and distribution calendars

03Proactive auditing for audience dilution and SEO intent alignment

04Strategic content pillar and topic cluster mapping

050 GitHub stars

06Competitor gap analysis and opportunity identification

Use Cases

01Building a content calendar based on recurring customer support tickets and sales objections

02Designing a high-authority SEO blog strategy for a new product launch

03Identifying content gaps where competitors are outranking your core business topics

Key Features

01Priority topic ideation with keyword and buyer stage targeting

02Generation of structured content briefs and distribution calendars

03Proactive auditing for audience dilution and SEO intent alignment

04Strategic content pillar and topic cluster mapping

050 GitHub stars

06Competitor gap analysis and opportunity identification

Use Cases

01Building a content calendar based on recurring customer support tickets and sales objections

02Designing a high-authority SEO blog strategy for a new product launch

03Identifying content gaps where competitors are outranking your core business topics