Does it support A/B testing?

Yes, for every major section like headlines and CTAs, the skill provides 2-3 variations with rationales specifically designed for experimentation and testing.

How does the Copywriting skill ensure message-market fit?

The skill includes a mandatory Context Gathering phase where it analyzes page purpose, audience pain points, and product differentiators before proposing a 'Copy Brief' for your approval.

What happens if I don't have testimonials or data yet?

The skill will use clear placeholders for proof and social proof sections. It is programmed never to fabricate claims, statistics, or testimonials.

Can I use this for creative brand slogans?

This skill is specifically optimized for conversion copywriting—meaning it prioritizes clarity and action-oriented results over cleverness or brand poetry.

Conversion Copywriter

Name: Conversion Copywriter
Author: claudiodearaujo

byclaudiodearaujo

•

Marketing Automation

Produces high-conversion, research-backed marketing copy for landing pages, product features, and business sites using a structured brief-to-draft workflow.

This skill transforms Claude into an expert conversion copywriter who prioritizes clarity and business outcomes over generic creative writing. It utilizes a rigorous multi-phase process—beginning with mandatory context gathering and a 'Copy Brief Lock'—to ensure that every headline and call-to-action is aligned with your specific audience and business goals. By enforcing a strict 'Benefits over Features' philosophy and forbidding fabricated claims, it helps you build credible, testable, and persuasive marketing assets for homepages, pricing sections, and landing pages.

Key Features

011 GitHub stars

02Strict ethical guidelines that prevent the fabrication of proof, stats, or guarantees.

03Outcome-focused framework that maps product features to customer transformations.

04Structured page frameworks for 'above-the-fold' and core conversion sections.

05Multiple headline and CTA variations with rationales for A/B testing.

06Mandatory Phase 2 'Copy Brief' gate to ensure strategic alignment before writing.

Use Cases

01Refining vague homepage messaging into clear, benefit-driven value propositions.

02Drafting high-converting landing pages for new product launches or feature updates.

03Generating structured marketing briefs to align stakeholders on audience intent and key differentiators.

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add claudiodearaujo/sistema-de-narra-o-de-livro copywriting

For use in Claude.ai and ChatGPT

Download Skill