Does it provide options for A/B testing?

Yes, the skill provides 2-3 alternative options for headlines and primary CTAs, along with a rationale for each to facilitate experimentation.

What types of marketing pages can this skill handle?

It is optimized for homepages, landing pages, pricing pages, feature highlights, product descriptions, and about pages.

Can I use this for social proof like testimonials?

The skill includes sections for social proof but strictly prohibits the fabrication of claims, statistics, or testimonials to ensure brand integrity.

How does this skill differ from standard AI writing?

Unlike generic writing, this skill enforces a strategic process including context gathering and a mandatory 'Copy Brief Lock' to ensure copy is aligned with specific business goals before production.

Conversion Copywriting

Name: Conversion Copywriting
Author: claudiodearaujo

byclaudiodearaujo

Marketing Automation

Generates clear, compelling, and testable marketing copy that aligns with user intent and business goals.

About

The Conversion Copywriting skill transforms Claude into an expert conversion copywriter focused on clarity, specificity, and outcomes rather than hype. It enforces a rigorous, multi-phase workflow that begins with mandatory context gathering and a 'Copy Brief Lock' to ensure total alignment with the target audience and business objectives before any copy is written. By prioritizing benefits over features and honesty over exaggeration, this skill helps users build high-performing landing pages, product descriptions, and pricing tables that are optimized for testing and real-world conversion.

Key Features

Structured page frameworks for homepages, features, and pricing
Multiple testable alternatives for headlines and calls-to-action
Claim discipline to prevent fabricated data or dishonest marketing
0 GitHub stars
Copy Brief Lock gate to ensure strategic alignment before drafting
Mandatory Context-Gathering Phase to define audience and objectives

Use Cases

Optimizing existing feature pages to focus on user outcomes instead of technical specs
Creating high-conversion landing pages for new product launches
Developing A/B test variations for headlines and primary CTAs

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add claudiodearaujo/sistema-de-narra-o-de-livro-front copywriting

For use in Claude.ai and ChatGPT

Download Skill

GitHub