When does this skill auto-activate?

The skill activates automatically when your conversation involves conversions, emotional triggers, scarcity, social proof, or why people buy.

What is the 80/20 rule mentioned in the skill?

It is a principle used to preserve audience trust by maintaining a balance of 80% value-driven content and only 20% promotional content.

What is the Conversion Psychology skill?

It is a specialized capability for Claude Code that provides frameworks and best practices for creating persuasive, high-converting marketing content based on human buyer behavior.

Does this skill promote ethical marketing?

Yes, it specifically warns against 'fake' scarcity and manipulation, advocating for long-term trust through authentic recommendations and honest communication.

How does it help with video scriptwriting?

It helps by focusing on emotional hooks, identifying the 'Core Truth' of subconscious decision-making, and ensuring content feels native rather than like a traditional advertisement.

Conversion Psychology

Name: Conversion Psychology
Author: mike-coulbourn

bymike-coulbourn

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Marketing Automation

Optimizes marketing scripts and sponsored content using psychological triggers and persuasion principles to drive higher conversions.

About

This skill equips Claude with deep insights into human buyer behavior, focusing on the 95% of purchasing decisions made subconsciously. It provides a framework for integrating emotional triggers, social proof, and ethical scarcity into video scripts and promotional content. By emphasizing the 80/20 rule of value-to-promotion and distinguishing between soft and hard sells, it helps creators and marketers craft authentic, high-converting messaging that avoids common 'conversion killers' like feature dumping or weak hooks.

Key Features

Identifies and implements key emotional triggers like Joy, FOMO, and Belonging
Audits content for common conversion killers like generic claims and feature dumping
Provides frameworks for native, non-salesy advertising that preserves audience trust
Optimizes script hooks and calls-to-action based on audience warmth levels
3 GitHub stars
Applies the Scarcity and Social Proof power combo to drive immediate action

Use Cases

Refining YouTube or social media video scripts for sponsored brand deals
Converting dry product feature lists into relatable, benefit-driven narratives
Developing ethical urgency strategies for limited-time product launches

About

Key Features

Identifies and implements key emotional triggers like Joy, FOMO, and Belonging
Audits content for common conversion killers like generic claims and feature dumping
Provides frameworks for native, non-salesy advertising that preserves audience trust
Optimizes script hooks and calls-to-action based on audience warmth levels
3 GitHub stars
Applies the Scarcity and Social Proof power combo to drive immediate action

Use Cases

Refining YouTube or social media video scripts for sponsored brand deals
Converting dry product feature lists into relatable, benefit-driven narratives
Developing ethical urgency strategies for limited-time product launches