Creative Fatigue Analyzer
Diagnoses whether declining ad performance stems from genuine creative fatigue or underlying audience and auction shifts.
Creative Fatigue Analyzer provides a rigorous, data-driven framework to determine whether a long-running ad creative is genuinely fatigued or merely suffering from auction inflation, shrinking audiences, or automated platform asset alterations. By comparing consecutive time-series windows of daily impressions, reach, link CTR, and frequency metrics, the skill evaluates strict threshold conditions before issuing a verdict. It protects media budgets from premature pauses and unnecessary creative refreshes by checking Advantage+ enhancement shifts, frequency ceilings, and volume floors, outputting defensible verdicts paired with explicit confidence levels.