How do I measure the success of a curiosity gap?

The skill provides a measurement framework tracking metrics like click-through rate, time to resolution, satisfaction post-reveal, and return engagement rates.

What is the 'curiosity gap' in UX and marketing?

It is a psychological phenomenon where people feel a drive to resolve uncertainty when they realize there is a gap between what they know and what they want to know.

What scientific foundation is this skill based on?

It is based on George Loewenstein's 1994 Information Gap Theory and modern neuroscience regarding the activation of the caudate nucleus during reward anticipation.

Can I use this for technical documentation?

Yes, it is excellent for progressive disclosure in tutorials and onboarding, helping users learn complex systems by revealing information in digestible, motivating layers.

How does this skill help avoid clickbait?

The skill includes an ethical checklist and a payoff validation framework that ensures every curiosity gap leads to genuine value, preserving user trust and long-term engagement.

Curiosity Gap Engagement

Name: Curiosity Gap Engagement
Author: flpbalada

byflpbalada

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Marketing Automation

Implements psychological information gaps to drive user engagement and action through strategic content and interface design.

About

Curiosity Gap is a specialized skill based on George Loewenstein’s Information Gap Theory, designed to help you create compelling user experiences that trigger a 'drive-state' for information seeking. It provides structured frameworks for designing headlines, notifications, and onboarding flows that balance revealing and concealing information to motivate users to take action. By following its built-in ethical guidelines and calibration tools, you can increase click-through rates and retention while ensuring the delivered value matches the initial promise, avoiding the pitfalls of clickbait.

Key Features

Pre-built headline and notification templates for high-conversion copy
Ethical validation checklists to ensure promise-delivery alignment and maintain trust
Strategy patterns for progressive disclosure in onboarding and product reveals
Information Gap Theory frameworks for knowledge, outcome, and resolution gaps
Gap calibration tools to find the 'sweet spot' between boredom and skepticism
9 GitHub stars

Use Cases

Developing content marketing headlines that capture and hold user attention
Designing engagement-focused onboarding flows for new software features
Optimizing notification strategies and email subject lines for higher open rates

About

Key Features

Pre-built headline and notification templates for high-conversion copy
Ethical validation checklists to ensure promise-delivery alignment and maintain trust
Strategy patterns for progressive disclosure in onboarding and product reveals
Information Gap Theory frameworks for knowledge, outcome, and resolution gaps
Gap calibration tools to find the 'sweet spot' between boredom and skepticism
9 GitHub stars

Use Cases

Developing content marketing headlines that capture and hold user attention
Designing engagement-focused onboarding flows for new software features
Optimizing notification strategies and email subject lines for higher open rates