How does this skill interact with other customer analytics skills?

It is best used as a follow-up to the segmentation-framework skill, turning the segments identified there into actionable, measurable campaign plans.

Does this skill help with accountability?

Yes, it specifically includes templates for owner assignment, due dates, and status fields to ensure every GTM play has a clear point of contact.

Can I use this for product-led growth (PLG) initiatives?

Yes, the framework includes mapping for product changes and adoption tracking, making it highly effective for PLG and product-marketing workflows.

Which teams benefit most from the Activation Map skill?

This skill is designed for Marketing, Sales, Customer Success, and Revenue Operations teams looking to align their outreach and retention strategies around shared data insights.

What is an Activation Map in the context of GTM?

An Activation Map is a strategic framework that connects data-driven customer segments to specific actions (plays), responsible team members, and success metrics to ensure insights are executed effectively.

Customer Activation Mapping

Name: Customer Activation Mapping
Author: gtmagents

bygtmagents

•

Marketing Automation

Maps customer segments and data insights to actionable go-to-market plays, responsible owners, and performance measurement plans.

About

The Activation Map skill bridges the gap between customer data analysis and execution by providing a structured framework for operationalizing insights. It helps cross-functional teams—including marketing, sales, and customer success—align on target segments, define specific campaign plays, assign ownership, and establish KPIs to track success. By formalizing the link between segments and outcomes, it ensures that data-driven insights translate into measurable business results and clear accountability across the entire go-to-market organization.

Key Features

29 GitHub stars
Segment-to-Play Mapping: Link specific customer segments to tailored GTM strategies and campaigns.
Measurement Framework: Define KPIs, dashboard requirements, and review cadences for tracking performance.
Cross-Functional Ownership: Assign clear responsibilities and accountability across Sales, Marketing, and CS teams.
Feedback Loop Integration: Systematic process for gathering learnings to iterate on GTM initiatives.
Asset & Integration Planning: Identify required content, tooling, and technical integrations for each play.

Use Cases

Creating an executive-ready scorecard to track the ROI of insight-driven GTM initiatives.
Aligning sales and customer success teams on churn prevention plays for high-risk accounts.
Operationalizing a new customer segmentation model into active marketing and sales campaigns.

About

Key Features

29 GitHub stars
Segment-to-Play Mapping: Link specific customer segments to tailored GTM strategies and campaigns.
Measurement Framework: Define KPIs, dashboard requirements, and review cadences for tracking performance.
Cross-Functional Ownership: Assign clear responsibilities and accountability across Sales, Marketing, and CS teams.
Feedback Loop Integration: Systematic process for gathering learnings to iterate on GTM initiatives.
Asset & Integration Planning: Identify required content, tooling, and technical integrations for each play.

Use Cases

Creating an executive-ready scorecard to track the ROI of insight-driven GTM initiatives.
Aligning sales and customer success teams on churn prevention plays for high-risk accounts.
Operationalizing a new customer segmentation model into active marketing and sales campaigns.