About
The Journey Mapping Toolkit skill empowers teams to design, audit, and optimize customer lifecycles using a structured five-step framework. It integrates data-backed insights with cross-functional collaboration tools—including persona one-pagers and gap log sheets—to help marketing, sales, and success teams identify friction points and link them directly to measurable business initiatives. Whether you are launching a new persona or auditing existing touchpoints, this skill ensures consistency and completeness across the entire Go-To-Market organization.
