Customer Persona Builder (Hacienda)

About

This skill acts as a strategic marketing coach, facilitating a deep exploration of target audiences through guided Socratic questioning. Rather than generating generic profiles, it leverages the Jobs-to-be-Done (JTBD) framework and Empathy Maps to uncover the underlying motivations, emotional drivers, and functional requirements of your customers. The process results in a comprehensive, structured Markdown report designed to inform product development, value proposition design, and go-to-market strategies.

Key Features

• Detailed Empathy Map generation for emotional customer mapping
• Seamless chaining to value proposition and business strategy skills
• Socratic coaching methodology for deep strategic insight
• Automated Markdown report generation in project-specific directories
• 0 GitHub stars
• Integrated Jobs-to-be-Done (JTBD) framework implementation

Use Cases

• Updating legacy personas with deeper psychological and behavioral insights
• Aligning product and marketing teams on specific customer 'jobs' and pain points
• Refining target audiences for new product or service launches