Does the skill handle ad compliance?

Yes, it includes guardrails to avoid sensitive personal attributes and unverifiable medical or financial claims to help maintain account health.

What ad platforms is this skill optimized for?

The skill is specifically optimized for Meta (Facebook and Instagram) using their 'text variations' framework, though the copy can be adapted for other social platforms.

How long are the 'chapter-length' text tests?

These variations are designed to be substantial, ranging from 700 to over 2,000 words, utilizing a story-problem-mechanism-proof structure.

What files does the skill output?

It generates a detailed copy_pack.md for review and a copy_variations.csv file formatted for easy data handling and ad uploading.

E-commerce Copywriter Lab

Name: E-commerce Copywriter Lab
Author: WalkerHi11

byWalkerHi11

0•

Marketing Automation

Generates high-converting Meta ad copy packs including branded, direct response, and long-form variations based on marketing angles.

E-commerce Copywriter Lab is a specialized skill designed for media buyers and performance marketers to automate the creation of structured ad copy. It transforms research data and marketing angles into Meta-optimized 'text variation' sets, producing a mix of empathy-driven branded content, high-pressure direct response copy, and deep-dive 'chapter-length' primary texts. By adhering to built-in guardrails and specific output formats like CSV, it streamlines the workflow from initial avatar research to final ad deployment.

Key Features

01Drafts high-conversion 'hard sell' copy featuring hook-payoff-proof structures and objection handling.

02Creates empathy-led branded/trust copy focusing on education and soft calls-to-action.

030 GitHub stars

04Generates Meta-optimized text variation sets with multiple headlines and primary texts per angle.

05Automates structured outputs in MD and CSV formats for seamless import into ad managers.

06Produces 'chapter-length' long-form primary texts (up to 2,000+ words) to capture high-intent traffic.

Use Cases

01Converting marketing angle matrices into structured, platform-ready ad copy assets.

02Scaling Meta ad campaigns by generating 10+ variations per creative angle for algorithmic testing.

03Drafting comprehensive copy packs for new e-commerce product launches based on avatar research.

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add walkerhi11/mediabuy-plugins skill

For use in Claude.ai and ChatGPT

Download Skill