E-commerce Marketplace Strategist
Optimizes marketplace expansion by analyzing fee structures, Buy Box mechanics, and direct-to-consumer (DTC) cannibalization risks.
This skill acts as a specialized e-commerce consultant within Claude Code, guiding operators through the complexities of selling on platforms like Amazon, Walmart, and Target Plus. It provides data-driven frameworks to evaluate unit economics, calculate the 'all-in' fee stack (including FBA, referrals, and ads), and determine which SKUs belong on marketplaces versus DTC stores. By integrating with sales and margin data, it helps brands protect their profit margins and customer-data ownership while identifying strategic opportunities for incremental revenue growth.
Key Features
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02SKU-level margin analysis to identify profitable marketplace candidates
03Strategic SKU portfolio planning across 1P, 3P, and wholesale channels
04Cannibalization measurement to protect DTC revenue and customer data
05Buy Box performance evaluation and competitive positioning strategies
06Automated fee stack modeling for Amazon FBA and marketplace referrals
Use Cases
01Measuring if marketplace listings are driving incremental growth or shifting DTC sales
02Developing a multi-channel expansion strategy for Walmart Marketplace and Target Plus
03Evaluating if a specific SKU will be profitable under Amazon FBA fee structures