What is the Cadence Design skill?

It is a specialized capability for Claude Code that provides frameworks and templates for designing effective, behavior-triggered email sequences and multi-touch marketing programs.

How does this skill help prevent email fatigue?

It includes a fatigue model calculator and frequency guardrails to help you define daily or weekly send caps based on persona and lifecycle stage.

Is this suitable for sales teams?

Absolutely, it is designed for the entire GTM motion, including sales outreach, customer success onboarding, and marketing nurture campaigns.

Can I use this for channels other than email?

Yes, the skill supports coordinating cross-channel touches including in-app messages, SMS, and sales-assisted tasks alongside email sequences.

What kind of triggers can I implement?

The skill focuses on signal-based timing, allowing you to trigger messages based on behavioral events like opens, clicks, or specific product interactions rather than just fixed time delays.

Email Cadence Design

Name: Email Cadence Design
Author: gtmagents

bygtmagents

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Marketing Automation

Architects sophisticated multi-touch email sequences and cross-channel communication workflows to optimize engagement and prevent audience fatigue.

The Cadence Design skill empowers Claude to build production-ready email programs by implementing framework-driven strategies for nurture, onboarding, and expansion sequences. It provides specialized guidance on signal-based timing, frequency guardrails, and cross-channel coordination, helping Go-To-Market teams move beyond fixed-delay blasts to behavioral-triggered journeys. Whether you are auditing existing send frequencies to reduce unsubscribes or building complex recovery paths for inactive leads, this skill ensures your messaging remains high-value and strategically paced.

Key Features

0129 GitHub stars

02Signal-based timing orchestration (behavioral vs. fixed triggers)

03Multi-branch sequence pathing and recovery logic

04Persona-specific send window optimization and testing

05Frequency guardrails and fatigue model calculation

06Cross-channel touchpoint coordination (Email, SMS, In-app, Sales)

Use Cases

01Auditing marketing automation workflows to identify and reduce audience fatigue

02Building a coordinated sales-assist cadence that pairs automated emails with manual SDR tasks

03Designing an automated user onboarding sequence triggered by specific product events

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add gtmagents/gtm-agents cadence-design

For use in Claude.ai and ChatGPT

Download Skill