Is this suitable for both B2B and B2C marketing?

Yes, it provides context-specific advice for both, including send-time considerations like avoiding weekends for B2B vs. testing them for B2C.

Can it help with email copywriting strategy?

The skill includes specific patterns for subject lines, preview text, and body copy that emphasize single-call-to-action (CTA) principles and value-driven content.

What types of email sequences can this skill help create?

It provides frameworks for welcome series, lead nurture, re-engagement, post-purchase, onboarding, and event-based educational sequences.

How does this skill handle customer retention?

It includes specialized retention templates for product usage reports, NPS surveys, proactive support outreach, and referral program invitations.

Does it provide specific timing and delay recommendations?

Yes, it offers guidance on intervals based on sequence type, such as sending welcome emails immediately and spacing nurture emails 2-4 days apart.

Email Sequence Architect

Name: Email Sequence Architect
Author: phrazzld

byphrazzld

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Marketing Automation

Designs high-converting email sequences, drip campaigns, and automated lifecycle marketing flows with proven engagement strategies.

About

This skill transforms Claude into an expert email marketing consultant capable of architecting end-to-end email sequences from scratch. It provides deep strategic guidance on sequence length, timing, and messaging patterns for welcome series, lead nurturing, customer onboarding, and re-engagement campaigns. By applying core principles such as 'Value Before Ask' and 'One Email, One Job,' the skill helps users build meaningful relationships and drive measurable conversions through relevant, automated lifecycle communications.

Key Features

Strategic frameworks for sequence timing, delays, and frequency
Behavior-based trigger recommendations for automated flows
3 GitHub stars
Detailed templates for welcome, lead nurture, and onboarding sequences
High-performance subject line and preview text patterns
Retention strategies including NPS surveys and upgrade prompts

Use Cases

Creating a multi-stage lead nurture flow to move prospects through the sales funnel
Designing a 7-day automated welcome sequence for new SaaS signups
Mapping out a re-engagement campaign to win back inactive subscribers

About

Key Features

Strategic frameworks for sequence timing, delays, and frequency
Behavior-based trigger recommendations for automated flows
3 GitHub stars
Detailed templates for welcome, lead nurture, and onboarding sequences
High-performance subject line and preview text patterns
Retention strategies including NPS surveys and upgrade prompts

Use Cases

Creating a multi-stage lead nurture flow to move prospects through the sales funnel
Designing a 7-day automated welcome sequence for new SaaS signups
Mapping out a re-engagement campaign to win back inactive subscribers