Event Tracking Plan
Designs structured event tracking plans, naming taxonomies, and QA checklists to ensure reliable product analytics before shipping features.
Event Tracking Plan equips product managers and engineers with a disciplined framework to design analytics instrumentation before writing code or shipping features. Grounded in Lean Analytics and industry best practices from Segment and Amplitude, this skill translates critical business questions into user-intent events, property dimensions, and identity resolution rules. It prevents metric debt by enforcing consistent object-action naming conventions, defining what deliberately not to track, and generating QA checklists that catch silent failures and error-path events before they pollute production metrics.