What is the Story Arc framework in this skill?

The Story Arc is a reporting structure that flows from high-level headlines and KPI spines to identifying risks/opportunities and concluding with a clear register of required actions.

What is included in the Weekly Exec Packet?

The packet combines dashboard screenshots, a narrative summary of drivers, required leadership decisions, and an updated action register with owner statuses.

Does this skill integrate with specific BI tools?

It provides the blueprint and measurement specs that can be implemented in any BI tool, and includes hooks for tools like Serena to update SQL notebooks or dbt models.

How are KPI guardrails defined?

The skill uses specific baseline vs. target ranges, such as a 14-month CAC payback limit or a 3x pipeline-to-quota ratio, to trigger alerts when performance deviates.

Executive Dashboard Blueprint

Name: Executive Dashboard Blueprint
Author: gtmagents

bygtmagents

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Analytics & Monitoring

Standardizes the layout and storytelling of marketing analytics dashboards for executive-level reporting and strategic decision-making.

About

The Executive Dashboard Blueprint skill provides a comprehensive framework for creating board-ready marketing performance snapshots. It shifts the focus from raw data to narrative-driven insights using a structured 'Story Arc' that connects high-level KPIs to specific risks, opportunities, and required actions. By implementing standardized KPI guardrails for metrics like CAC payback and pipeline health, the skill ensures that leadership receives clear RAG (Red-Amber-Green) status updates and actionable registers. It is ideal for RevOps and marketing teams looking to unify their reporting across BI tools and establish a rigorous governance loop for data quality and executive communication.

Key Features

Predefined KPI guardrails with automated RAG status alerting and escalation logic
Standardized templates for dashboard wireframes, measurement specs, and weekly exec packets
Integrated Action Register to track owners, due dates, and follow-ups alongside metrics
29 GitHub stars
Narrative-driven 'Story Arc' layouts for board-ready performance snapshots
Governance loop for data QA and freshness checks prior to distribution

Use Cases

Standardizing dashboard layouts and metric definitions across BI, RevOps, and marketing teams
Automating the transition from data analysis to executive narrative and action planning
Preparing ELT and board-ready reports on quarterly marketing performance and efficiency

About

Key Features

Predefined KPI guardrails with automated RAG status alerting and escalation logic
Standardized templates for dashboard wireframes, measurement specs, and weekly exec packets
Integrated Action Register to track owners, due dates, and follow-ups alongside metrics
29 GitHub stars
Narrative-driven 'Story Arc' layouts for board-ready performance snapshots
Governance loop for data QA and freshness checks prior to distribution

Use Cases

Standardizing dashboard layouts and metric definitions across BI, RevOps, and marketing teams
Automating the transition from data analysis to executive narrative and action planning
Preparing ELT and board-ready reports on quarterly marketing performance and efficiency