When should I use the form-cro skill?

Use it whenever you need to improve the performance of lead capture, contact, demo request, or checkout forms. For signup flows, use the specialized signup-flow-cro skill.

Can it help with complex, multi-step forms?

Absolutely. It provides specific patterns for progressive commitment, progress indicators, and logical sequencing for complex applications and quotes.

How does it help reduce form abandonment?

It identifies 'high cost' fields, suggests logical grouping, and provides best practices for inline validation and error handling to keep users moving forward.

Does this skill provide mobile-specific guidance?

Yes, it includes recommendations for touch targets, specialized keyboard types, and single-column layouts to ensure high mobile conversion rates.

What kind of output can I expect from a form audit?

You will receive a prioritized list of issues, their estimated impact on conversion, specific fix recommendations, and a revised design layout.

Form Conversion Rate Optimization (CRO)

Name: Form Conversion Rate Optimization (CRO)
Author: claudiodearaujo

byclaudiodearaujo

Marketing Automation

Optimizes lead capture, contact, and checkout forms to maximize completion rates through data-driven design and friction reduction.

About

The form-cro skill transforms Claude into an expert form optimization consultant, providing actionable audits and design recommendations for non-registration forms. It applies evidence-based principles—such as reducing cognitive load, optimizing field layouts, and implementing smart error handling—to help developers and marketers increase conversion rates. Whether you are building a B2B demo request or a complex multi-step application, this skill provides the domain-specific guidance needed to balance data collection with user experience.

Key Features

Strategic guidance on multi-step form structures and progressive commitment
A/B testing hypotheses for labels, CTAs, layout, and trust elements
Mobile-first UX recommendations including touch targets and keyboard types
0 GitHub stars
Field-level optimization for inputs like email, phone numbers, and smart defaults
Comprehensive form audits to identify high-friction fields and abandonment triggers

Use Cases

Improving lead volume for a B2B demo request form by reducing field friction
Designing a high-converting, mobile-friendly checkout flow for e-commerce
Refining a multi-step survey or quote request to minimize user drop-off

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add claudiodearaujo/sistema-de-narra-o-de-livro-front form-cro

For use in Claude.ai and ChatGPT

Download Skill

GitHub