How does the GTM skill define an Ideal Customer Profile (ICP)?

The skill generates a structured ICP including sector, company size, specific buying triggers, and 'NOT a fit' criteria to ensure your sales team doesn't waste time on low-probability leads.

Does it require external data to work?

It functions best when it can read an innov.local.md file containing your venture context, but it can also work through conversational context or guide you through exercises to build your context from scratch.

Does this skill help with product pricing?

Yes, it provides a value-based pricing framework that includes anchoring strategies, tier definition, and specific policies for discounting and trials.

Can I use this for an existing business or just startups?

The skill includes stage-aware calibration for IDEA, DISCOVERY, VALIDATION, MVP, and GROWTH stages, making it suitable for both new ventures and scaling existing products.

Go-To-Market Strategy

Name: Go-To-Market Strategy
Author: panaversity

bypanaversity

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Marketing Automation

Generates data-driven go-to-market strategies, including ICP definition, positioning statements, and multi-channel launch plans.

The GTM skill transforms Claude into a specialized strategic advisor for launching and scaling business ventures. It provides high-fidelity frameworks for defining Ideal Customer Profiles (ICP) based on buying triggers, crafting positioning statements, and architecting 90-day execution calendars. By calibrating its advice to the venture's specific stage—from discovery to growth—it ensures that sales processes, pricing strategies, and customer success programs are grounded in evidence rather than assumptions.

Key Features

01Comprehensive 90-day GTM calendars with weekly activity plans and decision gates

02Automated ICP definition featuring specific buying triggers and non-fit criteria

03Multi-channel ranking framework based on CAC efficiency and team constraints

04Value-based pricing strategy models with discounting and trial policies

0511 GitHub stars

06Stage-aware strategy calibration for Idea, Discovery, MVP, and Growth phases

Use Cases

01Developing a structured launch plan for an MVP with specific channel activations

02Optimizing sales processes and outreach strategies for early-stage revenue growth

03Defining a primary and secondary ICP based on validated customer discovery data

Key Features

01Comprehensive 90-day GTM calendars with weekly activity plans and decision gates

02Automated ICP definition featuring specific buying triggers and non-fit criteria

03Multi-channel ranking framework based on CAC efficiency and team constraints

04Value-based pricing strategy models with discounting and trial policies

0511 GitHub stars

06Stage-aware strategy calibration for Idea, Discovery, MVP, and Growth phases

Use Cases

01Developing a structured launch plan for an MVP with specific channel activations

02Optimizing sales processes and outreach strategies for early-stage revenue growth

03Defining a primary and secondary ICP based on validated customer discovery data