About
This skill transforms Claude into a high-level Paid Search Strategist capable of architecting comprehensive Google Ads campaigns for B2B and B2C businesses. It leverages web search to pull real-time industry benchmarks, competitor insights, and keyword trends to build a full-funnel strategy. The skill covers everything from account structure and keyword match-type optimization for the 2025-2026 landscape to generating copy-ready Responsive Search Ads (RSAs), audience targeting segments, and multi-phase bidding plans designed to maximize ROAS.