Which analytics platforms are supported by these patterns?

The framework includes patterns for Google Analytics 4 (GA4), Google Ads, PostHog, and Facebook Pixel, but can be adapted for any platform that listens to the dataLayer.

What is the purpose of the GTM Analytics Framework skill?

It provides a standardized structure and CLI workflow for managing Google Tag Manager, making it easier to implement consistent tracking across different projects and platforms.

How does this skill handle GTM deployment security?

The framework uses Google Cloud service accounts for API access and environment variables for IDs, ensuring that sensitive credentials are never committed to your version control system.

Can I use this skill for project-specific GTM IDs?

Yes. This is a framework skill designed to be extended. You can create a project-specific skill that 'extends' this framework and provides your specific container IDs via configuration.

Google Tag Manager Analytics Framework

Name: Google Tag Manager Analytics Framework
Author: antoineschaller

byantoineschaller

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Analytics & Monitoring

Streamlines Google Tag Manager integration using standardized event patterns and CLI-driven configuration management.

The GTM Analytics Framework provides a comprehensive set of reusable patterns for implementing Google Tag Manager across any project. It establishes a standardized architecture for tags, triggers, and variables, ensuring consistent data collection across platforms like GA4, Google Ads, PostHog, and Facebook Pixel. By utilizing a CLI-driven workflow, developers can validate, plan, and apply GTM configurations programmatically, reducing the risk of manual errors and ensuring that analytics implementations are maintainable, scalable, and secure.

Key Features

01Standardized event naming patterns for cross-platform data consistency

02Secure service account integration to automate GTM container updates

031 GitHub stars

04CLI tools for GTM configuration validation, state planning, and deployment

05Pre-configured patterns for GA4, Google Ads Conversions, and Facebook Pixel

06Environment-variable based management for container IDs and tracking labels

Use Cases

01Setting up a production-ready Google Tag Manager container from scratch

02Implementing unified multi-platform conversion tracking for e-commerce or lead generation

03Automating analytics deployments and backups within a CI/CD pipeline

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add antoineschaller/cortex-skills analytics-framework

For use in Claude.ai and ChatGPT

Download Skill