Designs habit-forming product loops using the Hook Model to drive user engagement and long-term retention.
This skill provides a comprehensive framework for building products that users return to automatically. Based on the Hook Model, it guides you through the four critical phases: Trigger, Action, Variable Reward, and Investment. It helps developers and designers map internal emotional triggers, reduce action friction using the Fogg Behavior Model (B=MAP), design unpredictable reward systems (Tribe, Hunt, Self), and create stored value through user investment. The skill includes a specialized scoring system to audit existing features and an ethical evaluation framework to ensure habit-forming mechanics deliver genuine value without exploitation.
Key Features
01Hook Model implementation (Trigger, Action, Variable Reward, Investment)
02Variable reward strategies for social, resource, and mastery drives
032,027 GitHub stars
04Ethical boundary auditing for responsible UX design
05Fogg Behavior Model integration to reduce user friction
06Investment mapping to increase product switching costs
Use Cases
01Designing notification systems that bridge external to internal triggers
02Analyzing engagement loops to identify where users are dropping off
03Increasing user retention and daily active usage for digital products
