Can I use this for non-housing marketing tasks?

Absolutely. While it has deep expertise in housing, its core principles for landing pages, ads, and emails apply to any industry requiring human-sounding copy.

How does it handle complex housing policy terms?

The skill is programmed to avoid jargon like 'density' or 'infill' and instead uses relatable terms like 'homes' and 'bidding wars' to better engage the public.

Does it support different brand voices?

Yes, it includes built-in tone calibration for casual/social, professional B2B, luxury, and energetic tech startup contexts.

What makes this skill different from standard Claude responses?

It applies specific 'Copywriting Guardrails' that actively prevent common AI patterns, forcing the output to be more specific, conversational, and direct.

Housing & Marketing Copywriter

Name: Housing & Marketing Copywriter
Author: MisterClean

byMisterClean

•

Content Management

Generates authentic, high-conversion marketing copy and persuasive pro-housing advocacy content while eliminating common AI-sounding tropes.

About

The housing-copywriter skill transforms Claude into a specialized communications expert focused on human-centric writing and urban policy advocacy. By enforcing strict copywriting guardrails, it strips away corporate jargon and 'AI-speak' to deliver clear, conversational, and impactful messaging. It is particularly powerful for housing advocates and policy professionals, featuring built-in frameworks for YIMBY activism, zoning reform, and parking flexibility that translate complex urban planning concepts into relatable, persuasive narratives.

Key Features

Ruthless editing to remove filler words and abstract corporate claims
Tone calibration for social, professional, luxury, and tech contexts
1 GitHub stars
AI-detection avoidance through human-first writing guardrails
Specialized YIMBY and housing policy messaging frameworks
Integrated reference system to ban buzzwords and jargon

Use Cases

Writing human-sounding social media posts about housing affordability
Drafting persuasive landing pages and email campaigns for startups
Creating community-facing advocacy materials for zoning and parking reform

About

Key Features

Ruthless editing to remove filler words and abstract corporate claims
Tone calibration for social, professional, luxury, and tech contexts
1 GitHub stars
AI-detection avoidance through human-first writing guardrails
Specialized YIMBY and housing policy messaging frameworks
Integrated reference system to ban buzzwords and jargon

Use Cases

Writing human-sounding social media posts about housing affordability
Drafting persuasive landing pages and email campaigns for startups
Creating community-facing advocacy materials for zoning and parking reform