What types of in-app components does this skill support?

It supports a wide range of components including tooltips, modals, checklists, banners, coachmarks, and chat prompts.

Does it include best practices for messaging frequency?

Yes, it provides tips for 'quiet hours' and frequency guardrails to prevent notification fatigue and decision fatigue.

Can I use this for multi-language applications?

Yes, the skill includes specific guidelines for localization, copy fallback flows, and accessibility compliance.

How does the skill help with user targeting?

It uses a framework based on user personas, plan tiers, usage depth, and lifecycle stages to ensure messages are relevant to the specific user.

How do I measure the success of my messages?

The kit includes a measurement plan template that tracks key performance indicators such as click-through rate (CTR), completion rate, and overall conversion.

In-App Messaging & Onboarding Kit

Name: In-App Messaging & Onboarding Kit
Author: gtmagents

bygtmagents

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Marketing Automation

Streamlines the creation of in-product engagement patterns like tooltips, modals, and walkthroughs to accelerate user adoption and product-led growth.

About

The In-App Messaging Kit is a specialized skill designed for developers and product teams building Product-Led Growth (PLG) workflows. It provides Claude with a structured framework for designing, targeting, and measuring in-product communication, ranging from simple feature nudges to complex multi-step onboarding sequences. By utilizing event-based triggers, persona-driven targeting rules, and a library of UI patterns like coachmarks and checklists, this skill ensures that lifecycle messaging is contextual, accessible, and optimized for conversion without causing notification fatigue.

Key Features

29 GitHub stars
Sophisticated targeting rules based on persona, tier, and usage depth
Library of UI patterns including tooltips, modals, checklists, and banners
Integrated measurement plans for tracking CTR and completion rates
Accessibility and localization guidelines for global user bases
Event-based and state-based trigger matrices for contextual messaging

Use Cases

Designing interactive walkthroughs for new feature launches
Building personalized nudges tied to specific usage milestones
Coordinating lifecycle messaging across in-app surfaces and email

About

Key Features

29 GitHub stars
Sophisticated targeting rules based on persona, tier, and usage depth
Library of UI patterns including tooltips, modals, checklists, and banners
Integrated measurement plans for tracking CTR and completion rates
Accessibility and localization guidelines for global user bases
Event-based and state-based trigger matrices for contextual messaging

Use Cases

Designing interactive walkthroughs for new feature launches
Building personalized nudges tied to specific usage milestones
Coordinating lifecycle messaging across in-app surfaces and email