Can I use this for UX design and onboarding?

Absolutely. It provides specific product applications and triggers tailored for onboarding sequences, feature adoption, and habit formation.

What principles of influence does this skill cover?

This skill covers the six core principles of ethical persuasion: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity.

Is this skill ethical for marketing use?

Yes, it includes specific 'Ethical Boundary' sections for every principle to ensure that persuasion techniques remain transparent and avoid manipulation or fabrication.

What is the difference between this skill and the negotiation skill?

This skill focuses on broad persuasion in product design and copy, while the 'negotiation' skill is specifically tailored for direct deal-making and tactical business negotiations.

How does the 10/10 scoring system work?

The skill evaluates persuasive elements on a scale of 0-10, where a 10 indicates an effective, ethical application of psychological principles. It then provides specific steps to improve lower scores.

Influence Psychology Framework

Name: Influence Psychology Framework
Author: wondelai

bywondelai

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Marketing Automation

Applies the six principles of ethical persuasion to optimize product design, marketing copy, and sales funnels for higher conversion.

The Influence Psychology Framework skill provides a comprehensive system for integrating the science of persuasion into digital products and communication. Based on decades of research into human heuristics, it enables users to apply triggers like social proof, scarcity, and reciprocity to improve user engagement and compliance. It includes a unique 0-10 scoring system to evaluate existing persuasive elements, ensuring that implementations are not only effective but also maintain strict ethical boundaries. This skill is essential for developers, marketers, and product managers looking to align their user experiences with natural decision-making patterns.

Key Features

01Ethical boundary guidelines for responsible and transparent influence

02214 GitHub stars

03A 0-10 scoring system for auditing conversion elements and flows

04Domain-specific triggers for SaaS, onboarding, and referral programs

05Implementation of the six core principles of persuasion (Cialdini framework)

06Library of persuasive copy patterns and UI/UX implementation examples

Use Cases

01Auditing landing pages and sales copy for conversion rate optimization (CRO)

02Developing ethical social proof and authority signals for new products

03Designing user onboarding flows that leverage commitment and consistency

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add wondelai/skills influence-psychology

For use in Claude.ai and ChatGPT

Download Skill