JAMS Literature Positioning
Positions marketing science manuscripts against existing literature to establish clear theoretical, empirical, and managerial contributions for JAMS.
JAMS Literature Positioning is an academic research skill designed to help authors frame, defend, and position manuscripts within the Journal of the Academy of Marketing Science (JAMS) canon. It guides researchers in identifying their specific marketing stream, defining three-dimensional gaps across theoretical, empirical, and managerial axes, building auditable contribution tables, and proactively defending against common reviewer objections like 'we already knew this' or 'this is merely a new context.'
Key Features
01Structures auditable literature comparison tables highlighting distinct contributions against focal papers
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03Tailors positioning strategies by research archetype including SEM, secondary data, experiments, and meta-analyses
04Maps manuscript positioning across three distinct axes: theoretical, empirical, and managerial gaps
05Ensures alignment with foundational and current JAMS, JM, and JMR literature streams
06Prepares targeted one-sentence defenses against 'incremental novelty' and 'new context' reviewer critiques
Use Cases
01Building a comparative literature table that explicitly delineates your paper from closely related studies
02Structuring the introduction and conceptual development section for a target JAMS submission
03Addressing reviewer feedback during a Revise and Resubmit (R&R) regarding marginal contribution