JMR Topic Selection and Fit
Evaluates marketing research ideas against the Journal of Marketing Research (JMR) dual-bar criteria of methodological rigor and substantive contribution.
The JMR Topic Selection skill helps academic researchers, PhD candidates, and marketing scholars determine whether a proposed study fits the flagship Journal of Marketing Research (JMR). It applies a rigorous dual-test framework assessing both methodological identification and substantive theoretical or empirical insight. The skill triages research topics across sister marketing journals (such as Journal of Marketing, Marketing Science, and Journal of Consumer Research), identifies early study genres (behavioral, modeling/econometric, or methods), and crafts stress-tested pitches that satisfy JMR standards before committing to data collection and analysis.