How does it help with customer discovery?

It provides a structured framework for reconstructing the customer's purchase timeline, focusing on concrete events and triggers rather than speculative feedback.

What are the 'Four Forces' mentioned in the framework?

The Four Forces are Push (frustration with current state), Pull (attraction to new solution), Anxiety (fear of the new), and Habit (attachment to the old). Change only occurs when Push and Pull outweigh Anxiety and Habit.

What is the primary goal of the Jobs to Be Done skill?

The primary goal is to help you understand the specific 'job' or progress customers are trying to make, allowing you to build features and messaging that address their real-world needs.

Can this skill help reduce customer churn?

Yes, by analyzing the 'Little Hire'—the repeated decision to use a product—it helps identify friction points that lead to abandonment after the initial purchase.

Jobs to Be Done Framework

Name: Jobs to Be Done Framework
Author: wondelai

bywondelai

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Productivity & Workflow

Analyzes customer needs and product-market fit using the Jobs to Be Done framework to drive innovation and strategic positioning.

This skill equips Claude with the Jobs to Be Done (JTBD) framework, enabling it to help users discover why customers 'hire' or 'fire' specific products. It provides structured guidance on creating job statements, analyzing the four forces of progress (Push, Pull, Anxiety, Habit), and distinguishing between Big Hire purchase decisions and Little Hire usage moments. By integrating these principles, the skill helps teams move beyond demographics to understand the functional, emotional, and social dimensions of user progress, ultimately identifying non-obvious competitors and refining product roadmaps for maximum impact.

Key Features

01Distinguishes between Big Hire (purchase) and Little Hire (retention) moments

02214 GitHub stars

03Analyzes the Four Forces of Progress to understand adoption barriers

04Identifies non-obvious competition, including workarounds and non-consumption

05Provides a 0-10 scoring system for product strategy alignment

06Formulates structured Job Statements based on specific customer circumstances

Use Cases

01Refining product positioning and marketing copy to reflect customer progress

02Conducting deep customer discovery interviews to uncover latent needs

03Analyzing churn by identifying where the product fails the 'Little Hire' test

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add wondelai/skills jobs-to-be-done

For use in Claude.ai and ChatGPT

Download Skill