What is the primary goal of the jtbd skill?

The primary goal is to help product teams define Jobs to be Done, simulate customer development interviews, and identify high-intensity pain points for specific audience segments.

What input does the skill require to start?

The skill requires an existing audience segment list, typically found in docs/gtm/context.yaml, to know which personas to analyze and interview.

How does the interview emulation work?

The skill uses Claude to role-play both a professional interviewer and a realistic customer persona, generating a transcript that highlights specific user stories, frustrations, and ideal solutions.

Where does the skill store the research data?

It updates docs/gtm/context.yaml with structured insights and saves full interview transcripts to docs/gtm/research/interviews.md.

JTBD Analysis & Customer Interviews

Name: JTBD Analysis & Customer Interviews
Author: inem

byinem

0•

Marketing Automation

Conducts Jobs to be Done (JTBD) analysis and simulates customer interviews to extract actionable product insights and pain points.

This skill automates the Go-to-Market (GTM) research phase by performing deep Jobs to be Done (JTBD) analysis across target audience segments. It leverages AI to simulate realistic customer interviews, playing the roles of both interviewer and target persona to uncover hidden frustrations, purchase triggers, and willingness to pay. By synthesizing these simulations into structured data, it helps product teams validate assumptions, map pain point intensity, and refine product-market fit strategies before conducting live field research.

Key Features

01Pain point intensity mapping with realistic qualitative quotes

02Automated JTBD framework formulation using the 'When/I want to/So I can' format

03Analysis of current workarounds and competitive alternative failures

040 GitHub stars

05Structured data output in YAML and Markdown for GTM documentation

06AI-powered customer interview emulation for multiple audience segments

Use Cases

01Validating a new product concept or feature set before writing code

02Identifying high-priority product requirements based on Job-to-be-Done importance

03Refining marketing messaging and SEO copy based on simulated customer frustrations

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add inem/claude-gtm jtbd

For use in Claude.ai and ChatGPT

Download Skill