How does this skill help RevOps teams?

It provides standardized templates for stakeholder mapping and milestone tracking, ensuring all teams are aligned on the same account growth data.

What are expansion triggers in this blueprint?

Expansion triggers are specific telemetry signals or qualitative indicators defined in the Signal Library that suggest a customer is ready for additional products or seats.

What is the Land-Adopt-Expand model?

It is a strategic SaaS growth framework focused on landing an initial deal, ensuring product adoption, and then expanding the account through upsells or cross-sells.

Can I use this for QBR preparations?

Yes, the skill includes a governance cadence and executive summary templates specifically designed for QBR and EBR presentations.

Land-Adopt-Expand Blueprint

Name: Land-Adopt-Expand Blueprint
Author: gtmagents

bygtmagents

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Marketing Automation

Orchestrates phased SaaS account motions to drive strategic customer success and revenue expansion.

About

The Land-Adopt-Expand Blueprint provides a comprehensive framework for managing the lifecycle of enterprise SaaS accounts. It enables revenue, product, and customer success teams to align on phased adoption metrics, stakeholder mapping, and milestone tracking. By utilizing a standardized signal library and governance cadence, this skill helps teams identify expansion triggers and mitigate risks proactively, ensuring a repeatable and scalable approach to account growth and executive alignment.

Key Features

Stakeholder Matrix for mapping economic, technical, and champion roles.
29 GitHub stars
Governance Cadence framework for EBRs, QBRs, and escalation paths.
Signal Library for identifying telemetry and qualitative expansion triggers.
Milestone Ladder for tracking land, adopt, and expand progress.
Action Playbooks for recommended plays and assets per account milestone.

Use Cases

Auditing current accounts to identify churn risks or expansion opportunities.
Aligning cross-functional GTM teams on unified adoption metrics.
Designing comprehensive success plans for strategic enterprise accounts.

About

Key Features

Stakeholder Matrix for mapping economic, technical, and champion roles.
29 GitHub stars
Governance Cadence framework for EBRs, QBRs, and escalation paths.
Signal Library for identifying telemetry and qualitative expansion triggers.
Milestone Ladder for tracking land, adopt, and expand progress.
Action Playbooks for recommended plays and assets per account milestone.

Use Cases

Auditing current accounts to identify churn risks or expansion opportunities.
Aligning cross-functional GTM teams on unified adoption metrics.
Designing comprehensive success plans for strategic enterprise accounts.