What is the Landing Page Audit skill?

It is a specialized Claude Code capability that reviews landing pages against conversion optimization best practices to identify issues and suggest data-driven improvements.

How does it improve media buying campaigns?

It ensures 'scent trail' consistency between your advertisements and your landing page, which is critical for maintaining user intent and increasing conversion rates.

Does it identify specific UX and UI issues?

Yes, it analyzes visual, cognitive, and form friction, such as cluttered layouts, confusing navigation, or excessive form fields that hinder the user experience.

What kind of output does the audit provide?

You receive a structured report including a score for key elements, a list of identified issues, prioritized recommendations, and specific A/B test suggestions.

Landing Page Conversion Audit

Name: Landing Page Conversion Audit
Author: WalkerHi11

byWalkerHi11

Marketing Automation

Analyzes and optimizes landing pages for conversion by evaluating headline alignment, trust signals, and user friction points.

About

The Landing Page Audit skill is a specialized tool for performance marketers and developers designed to diagnose and fix conversion leaks in marketing funnels. It systematically evaluates the 'scent trail' between ads and the page, assesses the clarity of the value proposition, and identifies trust gaps or friction points that prevent users from converting. By providing a structured report with prioritized action items and A/B test hypotheses, this skill helps teams improve Return on Ad Spend (ROAS) and optimize the user journey from click to checkout.

Key Features

Friction point identification across visual, cognitive, and form-based elements.
Actionable A/B test suggestions with control, variant, and hypothesis definitions.
Ad-to-headline alignment analysis to ensure message consistency and 'scent trail'.
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Comprehensive trust signal evaluation including social proof and authority markers.
Structured audit reporting with element scoring (1-10) and priority rankings.

Use Cases

Diagnosing low landing page CTR and identifying why users aren't moving to checkout.
Pre-launch quality assurance for new marketing funnels to ensure all conversion elements are present.
Optimizing established media buying campaigns to improve ROAS and reduce cost-per-acquisition.

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add walkerhi11/mediabuy-plugins lander-audit

For use in Claude.ai and ChatGPT

Download Skill

GitHub