Orchestrates comprehensive SaaS product launches and feature announcements using proven go-to-market frameworks.
The Launch Strategy skill provides Claude with expert-level guidance for planning and executing product releases, feature updates, and go-to-market strategies. It utilizes the ORB framework to balance owned, rented, and borrowed channels while guiding users through a structured five-phase launch process—from internal validation to full public release. Whether you are preparing for a Product Hunt launch or managing ongoing feature momentum, this skill helps convert technical development into market impact through structured checklists and channel optimization.
Key Features
01Tailored Product Hunt preparation and engagement strategies
022 GitHub stars
03ORB Framework implementation for multi-channel marketing balance
04Context-aware planning using existing product marketing documentation
05Five-phase launch roadmapping from internal testing to full release
06Post-launch adoption and retention marketing workflows
Use Cases
01Structuring a phased rollout for a major SaaS feature update
02Planning a 'Product of the Day' campaign for Product Hunt
03Developing a multi-channel go-to-market strategy for a new startup
