Guides users through planning and executing high-impact SaaS product launches and feature announcements.
The Launch Strategy skill empowers developers and marketers to design comprehensive go-to-market strategies using the ORB (Owned, Rented, Borrowed) framework. It provides a structured five-phase approach—moving from internal validation to a full-scale public release—to ensure your product builds compounding momentum. Whether preparing for a Product Hunt debut, coordinating a gated beta, or announcing a major feature update, this skill provides actionable checklists, channel optimization tactics, and post-launch adoption workflows to maximize visibility and user conversion.
Key Features
01Integration with existing product marketing context files
02Specific Product Hunt optimization and engagement tactics
03Priority matrix for categorizing feature update announcements
04ORB Framework implementation for multi-channel marketing
05Structured five-phase launch roadmap from Alpha to GA
060 GitHub stars
Use Cases
01Creating a GTM plan for major feature updates to drive user retention
02Structuring a phased beta rollout to gather feedback before a full release
03Planning a new SaaS product debut on Product Hunt and social channels
