How does the skill calculate marketing ROI?

It uses a comprehensive formula: (Revenue - Cost) / Cost, where Revenue is (Leads × Close Rate × Deal Size) and Cost includes both direct spend and the hourly value of your time.

When does the Lead Channel Optimizer auto-activate?

It activates when you ask Claude questions about where to focus marketing, mention feeling spread thin, or express that your current lead generation isn't working.

What is the One Channel Rule utilized by this skill?

It is a core principle focusing on mastering and systematizing a single primary lead source to positive ROI before adding complexity or new channels.

Can I use this for B2B outbound sales?

Yes, it specifically analyzes outbound outreach alongside content, ads, and referrals to determine if it is your most leveraged path to growth.

Lead Channel Optimizer

Name: Lead Channel Optimizer
Author: shipshitdev

byshipshitdev

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Marketing Automation

Optimizes marketing leverage by identifying high-ROI lead generation channels and systematizing acquisition workflows based on Alex Hormozi's principles.

The Lead Channel Optimizer is a strategic business skill designed to help indie founders and marketers escape the trap of spreading themselves too thin across multiple marketing channels. Built on Alex Hormozi's lead generation leverage principles, this skill performs a rigorous channel audit, calculates true ROI based on time and capital, and generates a focused action plan to 10x your best-performing source while eliminating low-yield activities. It transitions your marketing from heroic, manual effort into a scalable, systematized machine.

Key Features

0110 GitHub stars

02Strategic guidance on the four core channels: Content, Outbound, Paid, and Referrals

03Data-driven channel performance auditing and ROI calculation

04Brutally honest 'Kill List' generation for low-performing activities

05Step-by-step systematization blueprints for manual to automated workflows

06Identification of '10x leverage' opportunities for primary lead sources

Use Cases

01Businesses looking to transition from manual 'hustle' to a delegated or automated lead system

02Early-stage startups needing to identify and scale their first predictable lead source

03Founders feeling overwhelmed by managing too many marketing channels with diminishing returns

Key Features

0110 GitHub stars

02Strategic guidance on the four core channels: Content, Outbound, Paid, and Referrals

03Data-driven channel performance auditing and ROI calculation

04Brutally honest 'Kill List' generation for low-performing activities

05Step-by-step systematization blueprints for manual to automated workflows

06Identification of '10x leverage' opportunities for primary lead sources

Use Cases

01Businesses looking to transition from manual 'hustle' to a delegated or automated lead system

02Early-stage startups needing to identify and scale their first predictable lead source

03Founders feeling overwhelmed by managing too many marketing channels with diminishing returns