Does it support intent data from external platforms?

Yes, it includes an intent signal decoder specifically designed to translate topics from platforms like G2 into actionable customer pain points for scoring.

Can I customize the scoring weights?

Yes, the skill is designed to be configurable. It includes templates and tips for conducting quarterly weight reviews with RevOps to align with your evolving Ideal Customer Profile (ICP).

How does this skill help with SDR-to-AE handoffs?

It provides a standardized checklist and automated scoring notes, ensuring that Account Executives receive all necessary context, enrichment data, and intent signals upon handoff.

Lead Qualification

Name: Lead Qualification
Author: gtmagents

bygtmagents

•

Marketing Automation

Evaluates inbound and outbound leads using the FITS model to prioritize high-intent sales opportunities and streamline SDR workflows.

About

The Lead Qualification skill empowers sales and revenue operations teams to standardize the scoring of new leads based on firmographics, intent, timing, and solution match (FITS). By implementing consistent acceptance criteria and automated routing logic, it bridges the gap between marketing and sales, ensuring SDRs focus on high-priority prospects while maintaining transparent scoring logic and explainability notes within the CRM pipeline.

Key Features

Comprehensive handoff checklists to ensure data integrity during sales transitions
Multi-tier routing logic for AE handoffs, SDR follow-ups, and lead nurturing
29 GitHub stars
Automated intent signal decoding to map G2 topics and triggers to specific pains
Explainability notes for automated scores to build trust between RevOps and AEs
Standardized FITS (Firmographics, Intent, Timing, Solution) scoring framework

Use Cases

Standardizing the Marketing-to-Sales handoff process with clear acceptance criteria
Scoring inbound marketing leads before SDR outreach to optimize limited capacity
Prioritizing outbound prospecting lists based on high-intent signals and ICP fit

About

Key Features

Comprehensive handoff checklists to ensure data integrity during sales transitions
Multi-tier routing logic for AE handoffs, SDR follow-ups, and lead nurturing
29 GitHub stars
Automated intent signal decoding to map G2 topics and triggers to specific pains
Explainability notes for automated scores to build trust between RevOps and AEs
Standardized FITS (Firmographics, Intent, Timing, Solution) scoring framework

Use Cases

Standardizing the Marketing-to-Sales handoff process with clear acceptance criteria
Scoring inbound marketing leads before SDR outreach to optimize limited capacity
Prioritizing outbound prospecting lists based on high-intent signals and ICP fit