How does this skill help with LinkedIn engagement?

It focuses on writing hooks that stop the scroll and provides genuine value that encourages meaningful discussion, rather than using penalized engagement-bait tactics.

Does it include specific formatting for LinkedIn?

Yes. It utilizes scannable formatting, including short paragraphs, line breaks for whitespace, and strategic emoji use to ensure your posts are mobile-friendly and easy to read.

Can I use this for company page posts as well as personal ones?

While it is optimized for personal thought leadership, the frameworks can be easily adjusted for a professional company voice to build brand authority and trust.

What makes this different from standard ChatGPT or Claude writing?

This skill is specifically grounded in 'Top Voice' principles, focusing on authenticity over performance and providing specific structural frameworks like the 'Vulnerability Test' and 'Contrarian Guardrails'.

LinkedIn Post Writer

Name: LinkedIn Post Writer
Author: gscalzo

bygscalzo

•

Social Media Management

Generates engaging, authentic LinkedIn content using Top Voice strategies to drive professional authority and meaningful engagement.

The LinkedIn Post Writer skill transforms Claude into a specialized content strategist for professional social media. It moves beyond generic AI writing by applying deep principles of authenticity, 'one idea per post' focus, and value-driven storytelling. The skill provides frameworks for various content types—including career lessons, contrarian views, and industry observations—while helping users calibrate their unique professional voice. By avoiding common 'engagement bait' tropes and focusing on high-quality hooks and scannable formatting, it ensures your content stands out in a crowded feed and builds long-term thought leadership.

Key Features

01Specialized frameworks for story posts, listicles, and contrarian perspectives

02Proven hook patterns to increase scannability and click-through rates

031 GitHub stars

04Calibrated tone settings ranging from analytical to casual-human

05Best practices for post formatting, including whitespace and emoji usage

06Guidelines for strategic vulnerability to build trust without being performative

Use Cases

01Drafting authentic career milestone updates that provide value to your network

02Developing a consistent content schedule for professional thought leadership

03Transforming complex industry insights into scannable social media posts

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add gscalzo/gscalzo.github.io writing-linkedin-posts

For use in Claude.ai and ChatGPT

Download Skill