Does this skill help with Google Maps rankings?

Yes, it includes a detailed audit module for Google Business Profile (GBP) which is the primary factor for appearing in the Google Local Pack and Maps.

Why is E-E-A-T important for law firms?

Google classifies legal sites as 'Your Money or Your Life' (YMYL), meaning they are held to higher standards of expertise and trustworthiness to rank well.

Can I use this for a non-legal business?

While the framework is adaptable, this skill is specifically tuned for legal and professional services. For general businesses, the 'seo-audit' skill is recommended.

Does it support international legal directories?

Yes, it covers core legal directories for multiple regions including Jusbrasil and OAB for Brazil, as well as Avvo, Justia, and FindLaw for English-speaking markets.

Local Legal SEO Auditor

Name: Local Legal SEO Auditor
Author: lingxling

bylingxling

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Marketing Automation

Audits and optimizes search visibility for law firms and legal services with a focus on local rankings and E-E-A-T signals.

This skill provides a specialized framework for auditing the online visibility of law firms, attorneys, and forensic experts. It focuses on the unique requirements of the legal industry, specifically targeting high-impact areas like Google Business Profile (GBP) optimization, E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) for YMYL content, and legal-specific directory citations. By guiding users through structured assessments of practice area pages, local pack performance, and technical foundations, it helps legal professionals improve their organic presence and attract more local leads through search.

Key Features

01Directory consistency auditing for legal platforms like Jusbrasil, OAB, and Avvo

02Comprehensive Google Business Profile (GBP) and Local Pack performance auditing

0339 GitHub stars

04Tailored E-E-A-T assessment for high-stakes legal and professional service content

05On-page optimization checklists for practice area and location-specific pages

06Prioritized audit reports highlighting quick wins and long-term SEO growth strategies

Use Cases

01Improving a law firm's visibility in Google Maps for specific geographic keywords

02Auditing NAP (Name, Address, Phone) consistency across major legal directories

03Validating and enhancing the trust signals (E-E-A-T) on a legal consultant's website

Key Features

01Directory consistency auditing for legal platforms like Jusbrasil, OAB, and Avvo

02Comprehensive Google Business Profile (GBP) and Local Pack performance auditing

0339 GitHub stars

04Tailored E-E-A-T assessment for high-stakes legal and professional service content

05On-page optimization checklists for practice area and location-specific pages

06Prioritized audit reports highlighting quick wins and long-term SEO growth strategies

Use Cases

01Improving a law firm's visibility in Google Maps for specific geographic keywords

02Auditing NAP (Name, Address, Phone) consistency across major legal directories

03Validating and enhancing the trust signals (E-E-A-T) on a legal consultant's website