Which ad platforms are supported?

The framework includes patterns for Google Ads and Meta (Facebook/Instagram) Ads, but its generic structure can be extended to support any platform like LinkedIn, TikTok, or Twitter.

Does this skill connect directly to my ad accounts?

This is a framework skill providing the logic and structure. To use it, you create an implementation skill in your project that extends this framework and provides your specific credentials.

Can it help with budget management?

Yes, it includes implementation patterns for dynamic budget allocation and automated campaign scaling based on custom performance thresholds like ROAS and spend.

What is the Marketing Intelligence Framework?

It is a set of standardized patterns and code structures for Claude Code to help developers analyze, track, and optimize digital marketing campaign performance.

Marketing Campaign Analytics Framework

Name: Marketing Campaign Analytics Framework
Author: antoineschaller

byantoineschaller

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Marketing Automation

Provides standardized patterns for tracking ad spend, calculating ROI, and optimizing multi-channel marketing performance.

This skill serves as a foundational framework for marketing intelligence, offering reusable patterns for analyzing campaign performance across platforms like Google and Meta Ads. It enables developers to implement robust tracking for key metrics like ROAS, CAC, and LTV, while providing ready-to-use logic for multi-channel attribution and automated budget optimization. By extending this framework, teams can quickly build project-specific implementations that bridge the gap between complex marketing data and actionable engineering tasks within the Claude Code environment.

Key Features

01Pre-built integration patterns for Google Ads and Meta Ads APIs

021 GitHub stars

03Multi-channel attribution models including Last Click, Linear, and Time Decay

04Standardized metrics calculation for ROAS, CAC, and Conversion Rates

05Automated budget allocation and campaign scaling logic

06Extensible architecture for project-specific marketing intelligence

Use Cases

01Developing multi-channel ROI reporting systems for e-commerce

02Building automated marketing performance dashboards and reporting

03Creating programmatic budget optimization tools based on performance

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add antoineschaller/cortex-skills marketing-intelligence-framework

For use in Claude.ai and ChatGPT

Download Skill