Does it provide specific metrics for different campaign types?

Absolutely. It defines tailored success metrics for Awareness, Lead Generation, Product Launches, and Retention campaigns, ranging from Share of Voice to Pipeline Influenced.

How does this skill help with audience targeting?

The skill provides a framework to define audience profiles based on demographics, psychographics, and behavior, ensuring your messaging aligns with their specific pain points and buying stage.

Can I use this for budget planning?

Yes, it includes percentage-of-revenue benchmarks and channel allocation frameworks to help you distribute spend effectively across paid acquisition, content, and events.

How does it assist with content scheduling?

It offers a structured content calendar format and production benchmarks, helping teams estimate the time required for blogs, landing pages, and email campaigns.

Marketing Campaign Planning

Name: Marketing Campaign Planning
Author: anthropics

byanthropics

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8,000

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Marketing Automation

Develops comprehensive marketing strategies using structured frameworks for audience segmentation, channel selection, and KPI tracking.

The Campaign Planning skill provides knowledge workers with a professional framework to architect, execute, and measure marketing initiatives within Claude. It guides users through a five-part strategic process—defining SMART objectives, profiling target audiences, crafting message hierarchies, and selecting the optimal mix of owned, earned, and paid channels. Beyond strategy, it offers practical tools for building content calendars, establishing production timelines, and allocating budgets based on industry benchmarks to ensure every campaign is data-driven and results-oriented.

Key Features

01Specific KPI sets for awareness, lead generation, and retention campaigns

02Five-part strategy framework (Objective, Audience, Message, Channel, Measure)

03Budget allocation models and optimization principles

04Comprehensive channel selection guide for owned, earned, and paid media

058,000 GitHub stars

06Content calendar templates with production timeline benchmarks

Use Cases

01Building a high-frequency content calendar mapped to specific funnel stages

02Defining success metrics and budget distributions for lead generation campaigns

03Architecting a multi-channel product launch strategy from objective to execution

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add anthropics/knowledge-work-plugins campaign-planning

For use in Claude.ai and ChatGPT

Download Skill