What is the Seven Sweeps framework?

It is a sequential editing process that focuses on one dimension at a time: Clarity, Voice/Tone, 'So What' (benefits), 'Prove It' (evidence), Specificity, Emotion, and Zero Risk.

Does this skill rewrite my original content entirely?

No, the core philosophy is to enhance and polish existing copy while preserving the original message and authorial voice through focused, incremental improvements.

Can I use this for non-marketing content?

While optimized for marketing, the clarity, voice, and specificity checks are highly effective for improving any professional documentation, reports, or communications.

How does it help with conversion rates?

It specifically audits for missing benefits, unsubstantiated claims, and conversion friction points, ensuring the call-to-action is compelling and feels low-risk to the reader.

Marketing Copy Editor

Name: Marketing Copy Editor
Author: coreyhaines31

bycoreyhaines31

•

4,091

Marketing Automation

Refines and optimizes marketing copy using a systematic seven-sweep framework to improve clarity, conversion, and emotional resonance.

About

This skill transforms Claude into an expert copy editor specializing in marketing and conversion optimization. By applying a structured 'Seven Sweeps' framework, it meticulously audits existing copy for clarity, brand voice consistency, benefit-driven messaging, social proof, and risk reduction. It is particularly useful for polishing landing pages, email campaigns, and sales copy where precision and persuasion are critical for driving results, helping creators move beyond simple proofreading to professional-grade copy polish.

Key Features

Emotional resonance tuning to heighten reader engagement
Proof and specificity verification to build credibility and trust
Zero-risk assessment to remove friction near calls-to-action (CTAs)
Conversion optimization focusing on benefit-driven 'So What' messaging
4,091 GitHub stars
Systematic 'Seven Sweeps' framework for comprehensive copy auditing

Use Cases

Auditing brand-voice alignment for blog posts and social media copy
Refining email marketing campaigns for better clarity and click-throughs
Polishing landing pages and sales funnels to improve conversion rates

About

Key Features

Emotional resonance tuning to heighten reader engagement
Proof and specificity verification to build credibility and trust
Zero-risk assessment to remove friction near calls-to-action (CTAs)
Conversion optimization focusing on benefit-driven 'So What' messaging
4,091 GitHub stars
Systematic 'Seven Sweeps' framework for comprehensive copy auditing

Use Cases

Auditing brand-voice alignment for blog posts and social media copy
Refining email marketing campaigns for better clarity and click-throughs
Polishing landing pages and sales funnels to improve conversion rates