What platforms are supported for paid media optimization?

The skill includes detailed playbooks and optimization tactics for LinkedIn Ads, Google Search, Google Display, and Meta Ads, tailored for high-intent B2B audiences.

How does it integrate with CRM systems like HubSpot?

It provides step-by-step guidance for HubSpot campaign setup, lead scoring configuration, UTM parameter mapping, and multi-touch attribution reports.

Can this skill help with international expansion?

Yes, it includes specific frameworks for market entry in the EU, US, and Canada, covering GDPR compliance, localization, and regional budget allocation.

Who is this skill designed for?

It is built for Demand Gen Managers, Performance Marketers, and Growth Leads at Series A+ B2B SaaS companies seeking to scale their acquisition engine.

Marketing Demand & Acquisition

Name: Marketing Demand & Acquisition
Author: GaitanS

byGaitanS

Marketing Automation

Orchestrates multi-channel demand generation, paid media optimization, and SEO strategies specifically tailored for B2B SaaS startups.

About

This skill provides an expert-level playbook for Series A+ startups looking to scale internationally through high-intent acquisition and hybrid PLG/Sales-Led motions. It equips growth teams with standardized campaign planning templates, channel-specific playbooks for LinkedIn and Google Ads, and deep HubSpot integrations to track MQLs, SQLs, and pipeline velocity. By implementing these best practices and utilizing the built-in CAC calculator, marketing teams can optimize their customer acquisition costs and establish a predictable engine for lead generation and sustainable revenue growth.

Key Features

CAC and ROAS calculation tools for paid media optimization
HubSpot integration for lead scoring and attribution reporting
0 GitHub stars
Multi-channel campaign planning and UTM tracking frameworks
Tailored playbooks for LinkedIn, Google Search, and Meta Ads
International expansion strategies for EU/US market entry

Use Cases

Setting up an ABM campaign on LinkedIn with specific lead-scoring logic
Optimizing search ad performance through high-intent keyword frameworks
Developing a quarterly demand generation strategy and budget allocation

About

Key Features

CAC and ROAS calculation tools for paid media optimization
HubSpot integration for lead scoring and attribution reporting
0 GitHub stars
Multi-channel campaign planning and UTM tracking frameworks
Tailored playbooks for LinkedIn, Google Search, and Meta Ads
International expansion strategies for EU/US market entry

Use Cases

Setting up an ABM campaign on LinkedIn with specific lead-scoring logic
Optimizing search ad performance through high-intent keyword frameworks
Developing a quarterly demand generation strategy and budget allocation