Is this skill suitable for non-marketers?

Yes, it is designed as a 'beginner' category skill that provides foundational knowledge and step-by-step frameworks for developers or founders who need to implement effective marketing strategies.

Can this skill help with SaaS growth metrics?

Yes, it provides a comprehensive metrics framework for tracking and optimizing Customer Acquisition Cost (CAC), Lifetime Value (LTV), churn rate, and Net Promoter Score (NPS).

How does it assist in content creation?

By providing clear positioning statements and identifying customer 'pains' and 'gains,' it helps AI agents generate more persuasive, benefit-led copy that resonates with specific target audiences.

What marketing frameworks does this skill include?

The skill includes the TOFU/MOFU/BOFU funnel structures, Jobs-to-be-Done (JTBD), the Value Proposition Canvas, and Cialdini’s six principles of persuasion.

Marketing Fundamentals

Name: Marketing Fundamentals
Author: aitytech

byaitytech

•

454

•

Marketing Automation

Provides foundational marketing frameworks, consumer psychology insights, and strategic positioning tools to optimize customer acquisition and retention.

The Marketing Fundamentals skill equips Claude with enterprise-grade marketing expertise to guide the creation of effective funnels, value propositions, and customer journey maps. It bridges the gap between technical development and market success by applying proven frameworks—such as the Jobs-to-be-Done model and Cialdini's principles of persuasion—directly within the AI development workflow. This ensures every campaign, product feature, or messaging strategy is grounded in psychological triggers and data-driven marketing metrics.

Key Features

01454 GitHub stars

02Strategic positioning statement generation and differentiation

03Value proposition design using the Jobs-to-be-Done framework

04Comprehensive customer journey mapping and touchpoint analysis

05Full-funnel framework implementation (TOFU/MOFU/BOFU)

06Application of core marketing psychology and persuasion principles

Use Cases

01Optimizing conversion rates by identifying friction points in the buyer journey

02Designing a comprehensive go-to-market strategy for a new software product

03Crafting highly differentiated brand positioning against established market competitors

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add aitytech/agentkits-marketing marketing-fundamentals

For use in Claude.ai and ChatGPT

Key Features

01454 GitHub stars

02Strategic positioning statement generation and differentiation

03Value proposition design using the Jobs-to-be-Done framework

04Comprehensive customer journey mapping and touchpoint analysis

05Full-funnel framework implementation (TOFU/MOFU/BOFU)

06Application of core marketing psychology and persuasion principles

Use Cases

01Optimizing conversion rates by identifying friction points in the buyer journey

02Designing a comprehensive go-to-market strategy for a new software product

03Crafting highly differentiated brand positioning against established market competitors

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add aitytech/agentkits-marketing marketing-fundamentals

For use in Claude.ai and ChatGPT